The Premium CEO

Ep 5 How To Stand Out From Other Experts Online

Nathalie Alvarado Season 1 Episode 5

How can you stand out from other experts online? How do you attract the clients who know they want to work with YOU? 


All of my clients without fail want to be recognized for their unique gifts and stand out from other coaches and service providers doing similar work. Unlocking their unique Positioning and showcasing it effectively in their Marketing allows them to attract the clients who think: “OMG, where has she been my entire life?!!”.


Tune in to this episode as I share 4 main aspects to take into consideration to uncover and deepen your Positioning in the market, how to entice your BEST clients to choose you over anyone else and one of the keys to stand out online and grow your thought leadership beyond Instagram.


In this episode, I chat about:

  • The secret to standing out among other experts online
  • What to do if you find yourself comparing yourself to other coaches or service providers online
  • Why you don’t need the perfect bio or title to stand out
  • How I support my clients in attracting people they truly enjoy working with
  • Why it’s important to own your true zone of brilliance to support your clients to achieve the best results possible
  • A permission slip: “You do not have to be everything for everyone”
  • A gap in your positioning that isn’t allowing you to attract clients you LOVE to work with 100% of the time
  • How showing your audience the behind the scenes of your brain will grow your thought leadership and even land you paid speaking opportunities


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Quote:

“We have a lot of options to solve our problems nowadays. What is really going to support you in rising above the crowd, is showing us how working with YOU is different. How the way you approach things and the unique way that you think helps your clients achieve the results that they want.”